EST03 Holdings
Making Messages Stick Since 2003.
Established in 2003, the journey began with a company designed solely to help advertisers take their brand and their message to the streets. Today you will find evidence of our brands across the country – from bus and shelter advertising in Indianapolis, Fort Worth, and Des Moines to the graphics on Anheuser-Busch fleet vehicles.
What started out as a small company in Cincinnati, Ohio has expanded into a major national player in both the fleet graphics and transit advertising industries.
Scope
The work presented took place over the course of 2 years ecompasing various projects from internal environmental design solutions to external OOH events. EST03 only had a black and white logo initially. My team and I worked to expand the color pallete, define use cases, create apparel, and several internal facing documents.
With no existing brand foundation, I presented two strong concepts on a tight timeline. The CEO selected one direction, which became the event’s central mark. From there, I applied the logo across all event collateral, everything from Fountain Square signage to apparel and custom black jean jackets. After the event, we expanded the system by introducing a color palette, developing motivational posters, onboarding materials, and an icon set inspired by company values.
Visual Identity
Below are highlights from the visual identity deck that was presented to internal stakeholders for approval. Logo and photo selections along with company value posters and iconography.
Credits
Ryan Black — Creative Direction, Web Design
Brett Annis - Art Director and Lead Designer
Capabilities
Brand Identity & Systems
Web & UX Design
Creative Strategy & Direction
Tools
After Effects
Illustrator
Photoshop
InDesign
Figma
