Adsposure
The Transit Advertising People
Since 2003 Adsposure has been a dominant force in Transit advertising. Focusing solely on OOH transit assets without distractions from those ugly billboards that certainly don't generate the same ROI. Adsposure works with their transit partners to keep public transit affordable and available to people in every city.
Scope
The Brand was stagnant and wasnt having enough impact. Sales were down and the company was on an RFP losing streak. Contrast was a major issue. Fixing contrast and legibility issues helped drastically. This lead to competitors mimicking our style and winning the next 3 RFP contracts in a row post rollout. Showing just how important quality design is.
Refresh
Below are examples of some of the issues we faced with before and after results and side by side comparisions for what was solved for.
Project Team
Ryan Black — Creative Direction
Brett Annis — Art Direction, Lead Design
Andy Spies — Design Support
Expertise
Brand Identity & Systems
Web & UX Design
Creative Strategy & Direction
Tools
After Effects
Illustrator
InDesign
Photoshop
