The company wanted to spin off a new install-only division but had nothing more than an idea. They had no name, no identity, and no digital presence. My team was tasked with building a brand foundation from scratch, including the name, visual identity, brand card, apparel, and website, to get the business ready for launch.

We began with discovery sessions and stakeholder meetings to clarify scope, priorities, and target market. From there, the top priority was establishing a visual identity system and mini brand deck, led by our art director. With that foundation in place, I directed and executed the full website design and build. Together, our team delivered a cohesive look across digital, print, and apparel assets in record time.

In just one week, we delivered a complete brand launch package, from identity to website, meeting and exceeding stakeholder expectations. This allowed STICK to launch immediately with a strong, professional presence that set the tone for growth.

Adsposure had almost no usable brand standards. Existing materials were inconsistent, outdated, and failed to help the company win competitive RFPs.

I led our art director and design team through a year-long, ground-up brand build. This was not a surface-level refresh. It required deep collaboration, significant design effort, and coordination across hundreds of assets. Our art director played a major leadership role in shaping the visual identity and driving execution, while I set direction, aligned stakeholders, and oversaw approvals. Together, we delivered a 60+ page brand guide, rebuilt every piece of marketing collateral and stationery, and developed more than 500 pages of sales and RFP templates supported by a full design system. We also created an extensive library of custom bus templates, setting a new standard for the industry.

This rollout became the foundation of Adsposure’s new identity. The scale and consistency of the system transformed how the company presented itself, directly contributing to winning 5 new transit markets out of the gate. Competitors soon followed, rebranding to mimic the style we introduced.

EST, a holding company in the print advertising space, had never developed a true visual identity system since it wasn’t public-facing. Their only asset was a generic black-and-white logo. For their 20th anniversary event, I was tasked with quickly creating a logo that could win stakeholder approval and carry the weight of the celebration.

With no existing brand foundation, I presented two strong concepts on a tight timeline. The CEO selected one direction, which became the event’s central mark. From there, I applied the logo across all event collateral, everything from Fountain Square signage to apparel and custom black jean jackets. After the event, we expanded the system by introducing a color palette, developing motivational posters, onboarding materials, and an icon set inspired by company values.

The anniversary project not only gave EST a strong identity for its milestone celebration but also created momentum for a broader visual system. What began as a one-off logo evolved into the company’s first internal brand toolkit, strengthening culture, onboarding, and employee pride.

Go Wild Farms, an all-natural farm in Batesville, Indiana, needed a professional brand identity to match the quality of their maple syrup and raw honey. Their goal was to move beyond plain jars and bags and establish a vendor-ready look that could compete with larger brands.

I built a full visual identity system with a clean, organic aesthetic. This included logo design, packaging labels, and brand assets flexible enough for markets, local shops, and online sales. The focus was on authenticity and shelf appeal while staying true to the farm’s small-batch roots.

The rollout gave Go Wild Farms a cohesive, credible presence. With new labels and a consistent identity, their products now stand out at markets and retail shelves, creating stronger customer trust and positioning them for growth beyond their hometown.